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Boosting Leads and Building Reputation for K&M Roofing and Contracting

K&M Roofing and Contracting, LLC is a roofing and home renovation contractor based in Manassas, VA. They specialize in all types of exterior remodeling and renovations, including roofing, siding, windows, gutters, solar, decks, and more. With a commitment to quality, they aim to serve homeowners looking for reliable and comprehensive renovation solutions.

Challenges

Before partnering with SalesGadget, K&M Roofing and Contracting faced:
  • Struggles to maintain a consistent flow of high-quality leads.
  • The need to build a strong local brand and improve their reputation to gain customer trust.
Without a reliable lead generation system or a focused branding strategy, K&M Roofing found it difficult to scale their business and establish themselves as a trusted leader in their market.

Why They Chose SalesGadget

K&M Roofing and Contracting chose SalesGadget for:
  • Weekly high-touch check-ins and dedicated support.
  • Specialized expertise in working exclusively with roofing contractors.
  • A proven track record of success, backed by over 7 years of experience and $1+ million in managed ad spend.

Services Provided

SalesGadget tailored a comprehensive marketing approach that included:
  • Facebook Ads with a focus on the “Neighborhood Takeover Strategy” for hyper-local targeting.
  • Google Local Service Ads to capture high-intent search traffic.
  • AI Follow-Up Management using SalesGadget’s CRM to ensure timely responses and effective lead nurturing.
  • Reputation Management, which led to generating 50+ Google Business Profile (GBP) reviews, significantly boosting their local credibility.

Goals

  • Increase lead flow consistently to support revenue growth.
  • Optimize campaigns for the most competitive cost per lead (CPL).
  • Build a stronger local reputation to establish trust and drive repeat business.

Strategies and Tactics

SalesGadget implemented:
  • The Neighborhood Takeover Strategy, leveraging Facebook Ads to target specific neighborhoods with personalized and engaging content.
  • Integration of Google Local Service Ads to capture high-quality leads actively searching for renovation services.
  • A focus on reputation management to enhance their Google Business Profile, resulting in 50+ positive reviews that improved local rankings and customer trust.
This approach combined targeted ad campaigns with strategic brand-building initiatives, following best practices for multi-channel marketing. The focus on reputation management addressed the trust gap, as research shows 84% of people trust online reviews as much as personal recommendations.

Results

  • Over $300,000 in revenue generated through leads acquired via SalesGadget’s campaigns.
  • Significant deals closed, including multiple homeowner projects exceeding $40,000 for comprehensive renovations involving roofing, siding, and gutters.
  • Improved Google Business Profile visibility, fostering long-lasting customer trust and repeat business opportunities.

Impact on the Business

  • K&M Roofing and Contracting’s improved reputation and steady lead flow allowed them to establish a strong foothold in their local market.
  • Enhanced trust with customers resulted in multiple repeat projects, strengthening their brand image and customer loyalty.
  • The consistent pipeline of high-quality leads enabled them to scale their operations and pursue larger, more profitable projects.

Next Steps

SalesGadget continues to partner with K&M Roofing and Contracting, focusing on:
  • Further optimization of CPL for better cost efficiency.
  • Expanding local reach with targeted campaigns in additional high-opportunity neighborhoods.
  • Supporting their efforts to secure larger renovation contracts and grow their market share.
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